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Our Story

A Brief History of Free-Flite Bicycles

Since its establishment in 1978, Free-Flite Bicycles has been driven by a fundamental belief in building strong customer relationships. We understood early on that our success relied not only on the quality of our products but also on the quality of service we provided. Today, as we continue to grow, our commitment to exceptional customer service remains at the forefront of everything we do.

Our team of passionate cyclists is eager to share their extensive knowledge and enthusiasm with you. We are dedicated to ensuring that your experience with us is nothing short of extraordinary. Whether you're a seasoned rider or just starting out, we are here to support you every step of the way.

As a family-owned business, Free-Flite Bicycles holds a special place in the hearts of our customers. We have witnessed generations of loyal customers, with some now purchasing bikes for their grandchildren after being customers themselves when we first opened our doors. Our President, Dan Thornton, co-founded the company alongside his late father, Jeff, and together they laid the foundation for our success.

Originally starting as a skateboard shop in 1977, we quickly transitioned to the world of BMX bikes the following year. This decision coincided with the surge in popularity of BMX bikes after the iconic bicycle scene in the movie "E.T." in 1982. Over the years, we have continued to embrace the ever-evolving cycling culture, even sponsoring our own teams during the emergence of the X Games.

Today, Free-Flite Bicycles proudly stands as a three-generation business. Daniel Thornton, a graduate of Lassiter High School in 2005, now serves as our general manager, working alongside his father to carry forward the legacy of excellence established by his grandfather.

We invite you to join us on this incredible journey. Discover a wide selection of top-quality bicycles and accessories, backed by unparalleled customer support. Whether you're seeking expert advice, looking for the perfect bike, or needing assistance with maintenance, our team is here to help.

One of our team riders Duane Tony Hill in 1981.

The Current Free-Flite

At present, Free-Flite Bicycles has expanded its presence to three strategically located stores, enabling us to better serve our valued customers. As Georgia's largest authorized dealer of Trek and Santa Cruz Bicycles, we take pride in offering an extensive selection of top-of-the-line products.

Our stores are stocked with the latest and greatest in biking gear, ensuring that you have access to the best equipment for your cycling adventures. From renowned brands such as Bontrager, Garmin, FOX, SMITH, Park Tool, Factor, HT, Pinarello, SE bikes, We The People, Shimano, SRAM, and Kuat, among many others, we have everything you need. Our comprehensive range includes parts, components, wheels, car racks, clothing, and accessories, all designed to enhance your cycling experience.

Whether you're looking for cutting-edge technology, high-performance gear, or stylish apparel, our stores have it all. We meticulously curate our inventory to offer you the finest products available in the biking industry. Our commitment to quality ensures that you can trust the brands and items we carry to deliver exceptional performance and durability.

Visit our stores today and explore our extensive collection of products. Our knowledgeable staff will be delighted to assist you in finding the perfect fit for your needs. Experience the difference in shopping at Free-Flite Bicycles, where we strive to provide you with the best selection and service in the biking world.

More About Our Locations

Our Commitment to You

When you purchase a bicycle from Free-Flite Bicycles, you’ll get not only a great bike, but quality care and service like no other shop around. We guarantee it.

The Satisfaction Guarantee

Purchase any new bicycle from Free-Flite Bicycles and try it out. If, within 30 days of purchase, you don’t think it performs as it should—or if it turns out that it’s just the wrong bike for you—bring it back. We’ll exchange it for an equally valued bike of your choice. No hassles, no questions asked.

Our Commitment to Cycling

Free-Flite Bicycles proudly provides neutral technical support for the MS 150, Tour de Cure, Six Gap Century, and other various local rides, races, and events.

Free-Flite Bicycles has been a sponsor of the North Atlanta Racing Club since 1983 and also sponsors three factory-backed regional mountain bike teams.

Free-Flite Bicycles is a member of both the North Georgia Bicycle Dealers Association and the National Bicycle Dealers Association.

The Cycling Community

Free-Flite Bicycles is proud to play a part in the Greater Atlanta and Georgia cycling communities. If you think you, too, might like to play a part, registration applications are available at each store. Or, you can contact the following organizations:

Thanks for Your Interest in Free-Flite Bicycles!

Whether you prefer to visit our East Cobb, Marietta, or Sandy Springs locations here in the Atlanta, Georgia area, or take advantage of our convenient online store, we are grateful for the opportunity to cater to all your bicycle and cycling needs.

We take great pride in the recognition we have received within the industry. Free-Flite Bicycles, under the guidance of Dan Thornton, our President & Owner, has been honored as one of America's Best Bike Shops. Additionally, we have consistently been acknowledged as one of the Top 100 bike shops in the USA. These accolades are a testament to our dedication to providing exceptional service and expertise.

We look forward to seeing you!
Dan Thornton, President and Owner

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.